Most of us do not think of “things” as having bias. Almost by definition, “things” are not alive. They do not think, or feel, or have families, or religious traditions, or culture. Even when we talk about certain technologies as being “good” or “bad”, we generally separate out the object from the user. Think about the familiar argument that “guns don’t kill people; people kill people.” This is a common-sense expression of the idea that technologies, in and of themselves, do not embody values.
At the same time, it is easy to think of the ways in which particular designs might reflect the values of the designers or users of a technology. The decision to purchase an electric vehicle might reflect an individual driver’s attitudes about the environment, for example. [Although it might also be that they love high-tech gadgets, or prefer the performance characteristics of electric motors, or want to be seen as progressive or cutting edge, or even that they want to flaunt their ability to own an expensive vehicle.] But even when we talk about the “values” reflected in particular designs, we generally still separate the values of the designer/user from any inherent “bias” in the underlying technology.

